Any business revolves around metrics. You need details of how many people visit your site, how long they spend at your site, which pages are the most often viewed and many other details that will help you improve your site. There are a few different ways to do this.
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The most popular way is to use Google analytics. Google analytics is a free code that Google gives you that you have to put into each page of your website. This code runs every time a person visits your website and keeps track of everything from whether this was their first visit to how long they spend in each page. This is not a foolproof method because this system does not take into account people, who disable Java script in their browsers, but the number of people who do this is very small and in any case Google only uses 500,000 randomly taken hits for their metrics.




Although Google analytics is the largest used such software there are others too that you can use, both free as well as paid. There are issues with running such software starting with increased loading time, but they are getting better and better with each passing month.
There are some websites that do not use Google analytics because the information thus collected can be accessed by others. By others, it does not mean retail customers, but for example Google itself retains this information for their uses. Large corporations are not comfortable with other companies gaining information about their websites and therefore do not go with Google, but for most of us analytics is good enough.